Today, The human atlas in 3D video patients play a much more important role than in the past and this is certainly linked to digital evolution and changes in public health systems around the world. Patients take part actively and with intelligent choices in the management of their health so that more and more often we talk about “patient education”.
In a similar scenario, providing clear and easy-to-understand materials is critical, especially for the health sector and I personally believe that the best way to illustrate complex medical conditions and procedures is by the use of 3D medical videos and animations.
It is no coincidence that I recently tweeted an interview with MedGadget to the CEO of Blausen, one of the leading companies in the medical illustration industry, as well as the largest and most established medical-scientific library with 3D animations. Blausen has launched a new offer on the market: the Human Web 4.0 Atlas, a tool that allows you to instantly add to your site over 300 high-quality 3D medical and scientific animations related to the most common conditions and treatments.
Through the player, which can be custom-branded, it is possible to guide patients during online consultation and in this way users can easily access complex multimedia content without having to search – sometimes even boring – or navigate entire sections before being able to identify them.
Virtually animations are embeded directly into the content (or are used as a layer) and the result is an immediate integration of high-level content that caters to patients and healthcare professionals looking for personalized browsing experiences.
All of this is in line with Blausen’s corporate vision that wants a global education:
Blausen aims to be the first online site that users can access to search for medical or scientific terms, indeed using Blausen’s words, we can say that we are in front of the Google Medical Maps of the future.
There is of course a host of excellent medical libraries, but Blausen’s winning formula – in my opinion – lies precisely in the ability to transmit, effectively, complex medical information through animations: it starts from the basics, shows the normal / healthy state, then you move to pathology / condition and finally you come to propose the solution that restores normality. Undoubtedly, I believe that the success of these award-winning animations was precisely the patient’s perspective.
Blausen also has the great advantage of not considering others as competitors but of believing in sharing and integrating offers, of believing that this helps companies to improve their products.
This is a thought very in line with the Modus operandi of Healthware, a principle that we have always considered part of our growth strategy: on the one hand the spread of a digital thought leadership, on the other the start of strategic alliances with established leaders in the sector and with the next generation of technological start-ups.
In this sense, we are creating new opportunities for innovation for both our customers and partners and we are working in particular with Blausen to define a win-win partnership and offer added value to our offers. The details will come soon… stay connected!
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